I'M Izzet Guvenilir

General Manager . Blogger . Entrepreneur

About Me

Hello

I'mizzet Guvenilir

General Manager and Entrepreneur

Hardcore thinker. I am a driven and entrepreneurial leader with a deep strategic and technical understanding of the FMCG, Chemical and Renewable Energy industries.

I am known for building and leading high performance teams in the creation of better level institutionalisation on family owned companies. I am able to combine multinational organisations experiences, strategic insight and managerial know-how to synthesised the new bold challenges.

I’m a consultant with an interest in building the most effective structures possible. For over 25 years, I’ve been helping businesses find their perfect ways. I also do consulting on company management, acquisition processes, strategic planning, company culture and solar energy. When I’m not on the job, I love blogging at themes like history, gastronomy and renewable energy and indulging my love for travelling new places.

Company Management

Entrepreneurship

Sales and Marketing

International Business

What I do?

International Business

Having a major in specialty chemicals and long experience with international business in Middle East and East Europe, makes it relatively easy to establish new links and understand the business side of things from a more technical point of view.

Sales Management

In Cosmetic, Pharmaceutical and Household Industry he was in charge for 20 countries of Middle East and Turkic Republics plus Turkey.

Change Management

Built and chaired the studies of mid-term strategic plan for next five years. The L’Oréal group has signed an agreement to acquire 100% of the Turkish hair care products company Canan Cosmetics Group.

e-commerce

He established the system that allows to use the SAP software of the company by distribution channel through e-commerce for the first time in Turkiye.

FMCG

In Canan Cosmetics Group, created the progressive and highly influential Cosmetic Sales Team to maximize sales in the dealers channel. This exponentially increased our market penetration to 25 000 Sales Points throughout Turkiye.

Chemicals

Successfully took over the regional business of Care Chemicals in 20 countries of Middle East and Turkic Republics from Henkel-Cognis Germany to Turk Henkel-Cognis Kimya. Raised over 20 from 2 million Euro Annual Sales Turnover in 5 years.

My Experience

Demir Kimya Sanayi

2007-2018

General Manager - Co-founder

Being an entrepreneur I have founded my establishment Demir Kimya Sanayi with my partners, which is mostly involved in providing international trade and business solutions within the Personel Care, Household and Pharmaceutical Industries.

Canan Cosmetics Group

2004-2007

General Manager

Reported to the management board for all group companies (Canan Kozmetik, Canan Pazarlama, Seda Plastik and free-zone company) as the first professional General Manager.

Turk Henkel / Cognis Kimya.

1987-2004

Sales and Marketing Manager

Reported to the SBU Manager - Care Chemicals (Cosmetic, Pharmaceutical and Household Industry) and as matrix Sales Director - South Europe. He was in charge for 20 countries of Middle East and Turkic Republics plus Turkey.

Eczacıbası-Baxter

1985-1987

Production Manager

Reported to the Plant Manager for serum production and packaging departments.

My Latest Projects

izzet Guvenilir











I am a driven and entrepreneurial leader with a deep strategic and technical understanding of the FMCG, Chemical and Renewable Energy industries. I am known for building and leading high performance teams in the creation of better level institutionalisation on family owned companies. I am able to combine multinational organisations experiences, strategic insight and managerial know-how to synthesised the new bold challenges.

I have Master of Science degree from Institute of Science and Technology of Istanbul Technical University and Bachelor’s degree at Chemical Engineering of ITU. I have worked 17 years for Turk Henkel AS / Cognis Kimya AS. I was a manager in the gainful two Strategic Business Units: "Surface Technologies" and "Care Chemicals". I have participated international meeting and training studies in many countries – Germany, Ireland, Spain, Italy, Jordan, UAE, Thailand, USA – and Turkey. I was Sales and Marketing Manager for Turkey and closed 20 countries in my last position of Cognis Kimya AS. I have started to work Canan Kozmetik Group Companies from the beginning of 2004 as General Manager, left his position at the end of the year 2006. In November 2007, L'oreal has signed agreement for acquisition of Canan Kozmetik AS group. Currently I have been working in international trade and renewable energy areas.

Education









Master of Science
Istanbul Technical University
Graduate School of Science, Engineering and Technology
Chemical Engineering Department

Becholar's Degree
Istanbul Technical University
Faculty of Chemical and Metallurgical Engineering
Chemical Engineering Department

Foreign Languages: English
Computer Skills
High skill MS software, e-business, web designer

Club/Association Memberships
TEMA, ITO, TOBB Cosmetic Council, Lİ-DER
I don't smoke

Contact: izzet@guvenilir.org and/or telephone

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IZZET GUVENILIR
+90532-23194-00
istanbul, Turkiye